As my thesis, I built a brand and website structure for an upcoming online plant store called Kasvitar. My thesis included the corporate identity for Kasvitar (logos, typography, colors, visuals), target consumer research, brand tone definition, brand stationery set, and website design at the concept level.
My aim when designing the corporate identity was to create a successful, clear, ’’easy to approach’’ and united brand identity, that would last. When designing the website for Kasvitar, my aim was to design a consumer-friendly and ’’easy to use’’ website.
During my thesis, I used many different design methods,
such as mood board, benchmark, brainstorming, SWOT analysis, brand workshop, consumer personas, sketching, mockups, and process diary. The result of my thesis was the Kasvitar brandbook.
Kasvitar brandbook acts as a guide to handling the brand. It includes all the elements that make the
brand, such as logos, typography, tone of voice, values, brand mission and vision, images, corporate colors
and other graphic elements
My aim when designing the corporate identity was to create a successful, clear, ’’easy to approach’’ and united brand identity, that would last. When designing the website for Kasvitar, my aim was to design a consumer-friendly and ’’easy to use’’ website.
During my thesis, I used many different design methods,
such as mood board, benchmark, brainstorming, SWOT analysis, brand workshop, consumer personas, sketching, mockups, and process diary. The result of my thesis was the Kasvitar brandbook.
Kasvitar brandbook acts as a guide to handling the brand. It includes all the elements that make the
brand, such as logos, typography, tone of voice, values, brand mission and vision, images, corporate colors
and other graphic elements
Overview of the Kasvitar brands visual style and elements
Overview of the project timeline
Kasvitar landing page
Overview of landing page
Kasvitar product category page
Overview of website product category page layout
Kasvitar Facebook ad concept
Kasvitar Instagram ad concept
