My task was to create an event identity for a data company. The client wanted a new event identity that ties back to the main brand but takes the branding to another level and manages to be bold and different, while also being recognizable. I came up with a concept that does just that. My concept features two variations.
I maintained brand consistency by using the typography established in the brand book and by tweaking the brand color combinations by adding gradients. I expanded upon the basic shape elements (circle, triangle, square) that were found in the brand book and made them pop with 3D and gradient colors. The identity can also easily be implemented into animation, e.g. adding movement to the shapes.
*Company logo changed for portfolio
I maintained brand consistency by using the typography established in the brand book and by tweaking the brand color combinations by adding gradients. I expanded upon the basic shape elements (circle, triangle, square) that were found in the brand book and made them pop with 3D and gradient colors. The identity can also easily be implemented into animation, e.g. adding movement to the shapes.
*Company logo changed for portfolio
Concept version 1 - 3D
This version of the concept features 3D elements and dark gradient background colors. Different color options allow categorizing events, for example per subject/event.
Keywords: Fresh, Dynamic, Consistent, Flow
This version of the concept features 3D elements and dark gradient background colors. Different color options allow categorizing events, for example per subject/event.
Keywords: Fresh, Dynamic, Consistent, Flow
Concept overview
Implementation example for a live event rollup banner
Implementation example for a live event flyer
Implementation example for a virtual event Instagram post
Concept for virtual event ad (linkedin, discovery, facebook etc.)
Concept for virtual event ad (linkedin, discovery, facebook etc.)
Concept for virtual event ad (linkedin, discovery, facebook etc.)
Concept version 2 - Gradient
This concept is a simplified version of the 3D concept. The core idea is the same, but instead of 3D, the shapes use gradients. This concept also features more color options, the idea is that the light background is to be used when there is a lot of body text. Different color options allow categorizing events, for example per subject/event.
Keywords: Fresh, Dynamic, Consistent, Flow
This concept is a simplified version of the 3D concept. The core idea is the same, but instead of 3D, the shapes use gradients. This concept also features more color options, the idea is that the light background is to be used when there is a lot of body text. Different color options allow categorizing events, for example per subject/event.
Keywords: Fresh, Dynamic, Consistent, Flow
Concept overview
Implementation example for a live event rollup banner
Implementation example for a live event flyer
Implementation example for a virtual event Instagram post
Concept for virtual event ad (linkedin, discovery, facebook etc.)
Concept for virtual event ad (linkedin, discovery, facebook etc.)
